To go with Burger King removing all traces of artificial ingredients from their menu, the King is setting a new trend and deleting all his artificial bot followers on Facebook, Instagram and Twitter and I was honestly thrilled to be a part of it.

But things don’t always go as planned, especially when bots overrun your social media. This hilarious spot shows the progression of the King’s mood. He begins overly enthusiastic and ends his day down right dreadful. The evolution of his meals—from breakfast through dinner— also showcases the time change as he frantically tries to tackle deleting one social media bot at a time.

It was a real treat to shoot the iconic King in this imaginative BK office setting. Though he acted stressed on camera, he kept his smile for the whole 12 hour day.